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January 2012

Reebok Forced to Pay Millions in Refunds

Shoe and apparel company Reebok International Ltd. recently agreed to pay out $25 million in refunds to customers who bought its toning shoes. According to the Federal Trade Commission (FTC), the company falsely advertised that its line of toning shoes would help consumers activate more muscle. Reebokā€™s various ad campaigns famously claimed its shoes could shape and tone the glutes, hamstrings and calf muscles more than regular walking shoes. When an FTC-commissioned study could not produce research to support those claims, charges were filed against the company.

Weight Training Improves Blood Sugar Control

Blood sugar control declines with age and is influenced by genetics, diet, and physical activity.  Muscle accounts for approximately 42% of total body mass, so it is an important issue for regulating blood sugar.  A study from Arizona State University focused on the effects of weight training intensity and volume on blood sugar control in adult men and women (average age about 30) with slightly elevated resting blood sugar levels (100-125 m/dL).

High intensity weight training controlled blood sugar better than low -intensity workouts.

Make Sure Your Gym Supports Your Goal

I recently came across a new "gym" franchise.  Being a fitness professional, I was pretty sure what to expect, weights, cardio equipment, showers. What I DIDN'T expect was a "no grunt" or no body-builder sign, a fish bowl full of tootsie rolls and members being served pizza.

If you surround yourself with the lifestyle you want, it will be the lifestyle you get. Your gym should not make it more difficult for you to lose weight by keeping tempting "foods" in fingers reach.

Should You Lose Weight before Resistance Training?

Strength training is an excellent way to increase your lean muscle mass and the good news is that this will help you reach your fat-loss goal even faster.  Always equate an increase in muscle mass to an increase in your body's fuel-burning engine. By lifting weights you will go from a four-cylinder to a six-cylinder engine. By increasing your muscle mass, the amount of calories you burn at rest each day will rise as larger muscles need more calories to be maintained.  And since muscle is not as bulky as fat, the size of your clothing will go down and your overall shape will become more scultped while our weight may remain stable.