I recently came across a new "gym" franchise. Being a fitness professional, I was pretty sure what to expect, weights, cardio equipment, showers. What I DIDN'T expect was a "no grunt" or no body-builder sign, a fish bowl full of tootsie rolls and members being served pizza.
If you surround yourself with the lifestyle you want, it will be the lifestyle you get. Your gym should not make it more difficult for you to lose weight by keeping tempting "foods" in fingers reach. Nor should your gym make you feel like an outcast for working hard. Pretty soon I would expect that there will be a no sweating sign, a no heavy breathing sign, and certainly I expect a NO RESULTS sign will be up soon.
I suppose if you are a franchise owner and you want to keep your members coming back by keeping your members from losing weight, that might be the way to go. That's one way for corporate to keep making money while keeping the membership fee low.